Axi & Man City 'More Than"
As an integral component of the sponsorship agreement with Manchester City, Axi is entitled to annually film with select players. Collaborating closely with a reputable video production firm, we have developed a campaign that emphasises our identity as more than a mere partnership, transcending the roles of a broker and a football club.
Our objective was to intertwine the essence of Manchester with the realm of trading. By employing a Mancunian voiceover, we have endeavoured to create a narrative that resonates with the local audience of Manchester City, while also enhancing the authenticity of the campaign.
24m+
Total Views
17m+
Impressions
75k+
Engagements
Localisation
As with the majority of campaigns associated with Axi, this initiative was intended for global distribution. Given Manchester City's extensive international fanbase, the significance of this approach has never been more pronounced. The final campaign, encompassing the video component, was disseminated in nine languages.
