Axi Edge Day
Edge Day is an exclusive, invitation-only conference anticipated to host over 150 clients and media representatives, dedicated to showcasing the future trajectory of Axi products within the industry. Scheduled to take place at the W Hotel in Dubai in April 2026, Axi is committed to curating a comprehensive and immersive user experience from inception to conclusion.
The thematic strapline for the event is "Future Focus". This concept encapsulates two critical elements: 'Future', which emphasises our clients’ exploration of Axi’s upcoming innovations, and 'Focus', signifying the company’s unwavering dedication to its vision. Collectively, these elements narrate the overarching story of the event.
Displayed below is the design aesthetic developed for this occasion, along with a selection of marketing materials currently in production. We anticipate further developments in this project as it progresses.
Axi Edge Day Landing Page
The landing page, along with the associated 'save the date' email, constituted some of the initial assets developed for this event to notify clients about the forthcoming conference.
This initiative not only served as an introduction to the new event format but also played a significant role in shaping many subsequent assets. The website is continuously evolving, incorporating updates to the event schedule, new speakers, and additional pertinent information.
Edge Day Numbers
12
Keynote presentations
200
Attendees
Video Style
The visual aesthetic of the videos for this event have been meticulously designed to evoke a sense of softness, fluidity and immersion. Utilising flowing gradients and subtle blur effects, complemented by bold typography, we have crafted a visual experience that not only functions effectively as a background element but also delivers impactful messaging when required.
The video to the left is an example of some of the animations and transitions that have been made.
Merchandise
We curated a selection of premium items, which were elegantly packaged into gift bags for all clients and media representatives invited to the event.
Each item was carefully chosen to reflect the high standards of quality and sophistication associated with our brand.
