Refresh
don't rebrand
The imagery effectively conveys the dynamic nature of the markets while encapsulating the exhilarating energy experienced when favourable movements occur.
We have employed the 'X' as a creative element to enhance this conceptual framework. The overarching theme is constructed around the principles of 'Transparency and Interaction'. This concept is initially represented through a glass 'X' derived from the Axi logo, thereby symbolising clarity and engagement within the trading environment.
01
Design System
An enhanced design system has been implemented within Figma to establish uniformity across Web, Product, and Marketing sectors thereby facilitating an increase in execution efficiency.
02
Parner Portals
Partner Portals facilitate the creation of dynamic environments that transcend conventional static guidelines. These branded platforms are designed to educate partners, inspire innovation, and ensure a consistent alignment with our overarching vision.
03
Online Templates
A comprehensive templating system has been developed to facilitate the seamless creation of on-brand, versatile templates. This innovative solution is designed to accommodate the distinct requirements of each department while ensuring unwavering adherence to brand consistency.
04
Guidelines
The established guidelines are intricately connected to a Digital Asset Management (DAM) system that seamlessly interfaces with our technology stack. This integration effectively eliminates superfluous download and upload processes across various platforms, optimising operational efficiency and streamlining workflows.
Brand Video
This video has been produced to illustrate the revitalised brand aesthetics while simultaneously presenting the range of products and asset classes.
Creating a bespoke icon library
The development of a bespoke collection of icons centred on a glass theme proved to be an intellectually rewarding endeavour. Each icon comprises of both static and animated versions, meticulously designed using Blender.
This library was contained within a single Blender file, thereby ensuring a uniform lighting environment throughout.
A website built for localisation
The website has undergone a comprehensive redevelopment utilising Strapi, featuring entirely new content and an advanced artificial intelligence translation engine that enhances the localisation process.
Additionally, a complete design system has been established within Figma to ensure consistency and efficiency across all design aspects.
